What you get
A play on the board
Your logo runs its scheduled plays on a real Times Square screen.
A wide shot
A photograph proving the location — the board in its street, shot on the running day.
A tight shot and video
A close photograph of your play, and video of the full play running.
The proof-of-play report
The exact timestamps your ad ran. A list of seconds, not a screenshot.
Sealed offer
Name, email, a dollar amount, and a sentence on what you would run. No rate card. It is not automatically the highest number; the story matters. A shop, an event organizer, a brand, a founder — same form.
We hold nothing. Make an offer against the next date we buy. An accepted offer does not book the board. If we take yours, we reach out for the design.
Proof
Photographs of a play we ran on a real Times Square board. Wide shot, tight shot, night. The same proof every customer gets.
How it works
Hold. We buy a block of plays on a date whether or not they are sold. We currently hold nothing. When we buy a date, that inventory is ours. An accepted offer does not book the board.
Run. A customer's logo goes into the held block. Unsold plays run acoco filler, so nothing is wasted.
Prove. A photographer shoots one window on the running day. You get a wide shot, a tight shot, video of the play, and the proof-of-play report with exact timestamps.
Why not just buy it yourself
You can. Nothing stops you from calling a screen owner directly.
Here's what happens. Most screens won't quote you a price at all — they route you to a broker. The ones that will quote you want to sell you a full day, not the fifteen seconds you actually need. Professional out-of-home brokers exist for this, and their minimums start around $300,000.
We buy the day. You buy a play.
What we don't do
We buy the slot, run your logo, and prove it ran. We do not do brand strategy, media planning, audience targeting, or campaign measurement. We do not promise impressions, reach, or any performance outcome. This is one play on a real Times Square board, photographs of it running, and a report proving it ran — and we say exactly that.